This post is a little bit of a follow-up to my previous one, which contained a mini-rant about the skyrocketing price points on the niche fragrance market, in particular. The difficult thing about it is: perfumery is an art. It truly is. But the fragrance industry is a business. Art and business are always tough to reconcile when questions of value and worth arise. It’s all good fun smelling beautiful creations from the likes of Kilian and Amouage. It’s not always so fun when it comes time to make a purchase.
I thought I would share my own experience with purchasing the most expensive fragrance I own: Jicky in the parfum extrait. I first encountered Jicky when I was in New York with my grandparents. I was lucky, we were staying at the Waldorf, where there’s a Guerlain boutique in the lobby. I first tested the Jicky EdT and fell in love with the stark, shimmering lavender note. I didn’t yet know the history behind Jicky or that there was a parfum extrait. I just knew that I was magnetically drawn what I was smelling, and that I needed to keep smelling it.
Over the course of the next few months I did a lot of reading up on Jicky. I read every review I could find online. I learned about the extrait, the bottle design, the (likely invented) story of Aimé Guerlain and his first love. My reading also taught me a lot about the history of Guerlain in general. It was exhilarating in a way, learning so much about the history of perfumery. It made me hungry to try more from Guerlain. It also made me desperately want to *purchase* more from Guerlain, which I’m sure makes the business execs happy to hear.
Fast forward several more months. I had now been accepted to grad school. I should’ve been saving my money. Instead, I took a weekend trip to New York and made a beeline straight for the beauty department at Bergdorf’s. I walked right over to the Guerlain counter (which is strangely sort of hidden away in a corner) and announced to the sales associate that I wanted to purchase Jicky.
I had a wavering moment of panic, as the sales associate produced the luxe gold box that houses the parfum extrait. Surely I should ask for the canister EdT bottle? Well, yes, I should have done that! But I was swayed by the decadence of it all. Instead I reached for my wallet and paid $300 plus tax for my prize, my treasure, my very own bottle of Jicky.
Immediately upon leaving Bergdorf’s, my phone rang with a call from my bank wanting to know if I had just made a $300 purchase in New York City myself, or if my card had been stolen.
What did I learn from this experience? Notify my bank ahead of time when I’m traveling. Don’t spend $300 on a fragrance when you should be planning for grad school. Also, that it’s simply not necessary to own every single perfume, even when you feel that magnetic pull of “I want this.”
I still own my bottle of Jicky and I absolutely love it, and probably fawn over it more than is normal. I still wear it. I will always wear Jicky in some form. Jicky is a piece of art, and a piece of Guerlain history. I’m really lucky to own it. But is any fragrance worth over $300? The Guerlain parfums are $350, and I feel like they could (and will) go even higher with that price point. All I can say is, I hope that I’m a little wiser with age now. And I hope that I can balance that sense of wisdom and responsibility with my passion for perfume.